In Usurae, Raghava, a fun-loving youngster, takes up a love challenge to impress Ranjana, a bold and independent girl. But things change when his fake love turns real. To reach Ranjana, he must first change her mother’s mind about love. Set in the border town of Chittoor, Usurae is an emotional romantic drama about how love transforms a careless boy into a responsible man and how trust is earned, not taken.