Privacy Policy

1. OBJECTIVE AND SCOPE:

This document is an electronic record in terms of Information Technology Act, 2000 and rules thereunder pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures. This is a legal and binding agreement between you, the user (user, you, or your) of the Services, as defined below. Arha Media & Broadcasting Pvt. Ltd. a company incorporated under the laws of India, having their registered address at 4th Floor, 8-2-337, Road No.3, Banjara Hills, Hyderabad 500034 (for all content) (Arha, Us, We, Our, or Company , which includes its successors or assigns).

BY ACCEPTING THIS PRIVACY POLICY IN ANY MANNER OR ACCESSING THIS WEBSITE, YOU CONSENT, AGREE AND UNDERTAKE TO ABIDE, BE BOUND BY AND ADHERE TO THE TERMS OF USE AND THE PRIVACY POLICY accessible at https://www.aha.video/tc and https://www.aha.video/privacy-policy respectively, and any other terms which govern the Platform. These Privacy Policy should be read along with Arha’s Terms of Use, and all applicable laws, rules, regulations and guidelines governing this document. And if you do not agree to this Privacy Policy, you are not entitled to avail of / use the Services and any use thereafter shall be unauthorized.

These Privacy Policy will govern the relationship between the Parties sets forth the terms and conditions by which you may access and use the website available at www.aha.video and the application titled aha or such other platform as may be made available by the Company (Platform), access of content including but not be limited to, the available audio, visual and audio-visual content such as movies, web-series, documentaries, music, etc., and any other underlying works that are provided to Authorized Users through the Platform (Content), and all other features and functionalities, tools, materials, applications, user interface, products and services provided via the Platform. (collectively referred to as the Services)

The present Privacy Policy forms a binding agreement upon the you, and is in the English language. The Privacy Policy in English language shall take precedence over any translation of the present Privacy Policy along with all other policies and resources provided herewith.

We encourage you to read this Privacy Policy to understand how we collect, use, and share your Personal Information.

2. HOW TO CONTACT US

We have a customer support team that will address your grievances through email, chat and voice call. For queries to be addressed through email, users can reach out to support@aha.video. The chat and voice call details are as follows: +91-630-900-1111.

For data related issues, users can contact our IT Head/Security officer at: support@aha.video

3. INFORMATION COLLECTED FROM YOU

The Company may collect certain information including your personal information, which means data about you which you provide to the Company as part of your usage of the Services (“Personal Information”), including but not limited to as follows: -

Information You give usYour Contact Information: Name, date of birth, email id, phone number, Your Social Media Information including your logins/profile of your social media platforms, passwords, pincode, gender, Your occupation, payment and other information of your transactions in our Platform, etc.
Information we collect automatically
- Your Device Information: Log information, hardware model, operating system version, unique device identifiers, and mobile network information including geographical location information, and usage information.
- Your Subscription Details: Plan of Subscription, Date of Subscription, End date of Subscription and payment method you opt for.
- Your Browsing Information: Watch list, watch history, cookies, likes and dislikes, language preference.
- Your communication preference, location of streaming, duration of streaming, user events, user sessions, type of content you watch, number of clicks on our service platform, saved content, downloaded content, etc.
- Your API Information: The open API data collected by our analytics team.
- Your Demographic Information
Information we collect from affiliates, partners and service providers
- Your Financial Information: For the purpose of payment for the subscription plan, Arha, either by itself, or through its third-party payment gateway, may collect the details of your card like debit and credit, any details of user registration with any other payment options like Pay-U, G-pay, Paytm, etc
- Third party marketing agencies and consultancies: Information regarding potential subscribers, type of preferred content, etc.
Information we collect from third parties
- Third party open data
- Information about the platform that You just visited (whether this platform is Arha’s Platform or not), which platform You next visit, Your computer browser information, your mobile phone OS version.
- Information to verify accounts such as form of identification.
- Information in response to any survey or feedbacks, marketing promotion, competition etc.

In some cases, where you access our Platform service available via mobile devices, Smart TVs or Internet connected TVs or Internet connected devices ("streaming devices") your streaming device may store some of your Personal Information in their memory. These streaming devices are operated by third parties and these third parties will have their own privacy notices or other policies regarding the handling of Personal Information that they independently collect from such streaming devices. You should carefully read the privacy notice and policies of these streaming devices. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

4. HOW THE COMPANY COLLECTS YOUR PERSONAL INFORMATION

The Company may collect your Personal Information from users in multiple ways—directly from users, indirectly through interactions, or automatically using technology or software. This data may be collected regardless of whether a user has an account with us. We may collect your Personal Information when:

You visit, access, or interact with any part of our Platform and/or Services;
You register an account with the Platform and/or Services;
You use any features, content, tools, or functionalities provided on the Platform;
You browse our Platform, or open, click, or respond to our emails—whether promotional, service-related, or informational;
You engage with us by submitting forms, participating in surveys or polls, or contacting us via phone, email, or chat;
You log in or register using third-party services such as social media platforms or linked accounts. By doing this, you authorize those platforms to share information with us, which we collect and use in accordance with this Privacy Policy;
You interact with our Services through cookies, analytics tools, tracking technologies, or web beacons that allow us to personalize your experience and improve our Services;
You participate in events, promotions, feedback programs, referrals, or beta testing initiatives hosted or supported by us;
You access the Company through embedded content, partner websites, or third-party integrations, where your interactions may be tracked as part of your use of the Services.

5. THIRD PARTY GATEWAY PAYMENT GATEWAY – FINANCIAL INFORMATION

The Platform uses third party gateways to process payments made on the Platform. The third party payment gateway service providers would require certain financial information including your credit card / debit card / mobile telephony operator account / other banking information. Other than providing a confirmation upon receipt of payment against a membership account, Arha disclaims any and all liabilities in relation to your payment processing by such third party payment gateway service provider and the collection and processing of any information provided to the third party payment gateway service provider. While using such payment gateways to make payments to Arha, you will be required to accept the terms of use and privacy policies of such payment gateway service providers. We request you to please make yourself familiar with the terms of use and privacy policies of your respective payment gateway service provider before using such service. You agree and acknowledge that Arha shall not be liable and in no way be held responsible for any losses whatsoever, whether direct, indirect, incidental or consequential, including without limitation any losses due to online fraud. You can file / lodge any complaint with such payment gateways directly with the concerned third party payment gateway provider for redressal. Arha advises you to be careful about phishing emails and advises you to be cognizant of the fact that identity theft can be committed through e-mail or other means, such as regular mail, fax or telephone by phishing. Phishing is when you receive authentic-looking messages, but in reality it is sent by imposters using similar looking email addresses to obtain Personal Information especially personally sensitive data such as financial information. Please remember that none of the payment gateways on the Platform send e-mails that ask for unsolicited confidential information such as personally sensitive financial information by email and do not conduct or approve financial transactions over email.

6. PURPOSE / USE OF PERSONAL INFORMATION

We only collect and process Personal Information about You where we have lawful basis to do so. Our primary purpose in collecting your information, including Personal Information from You is to deliver the personalized Arha Platform and its various features. Please note that should You choose to not provide us consent to collect your information, including Personal Information, we may not be able to perform the contract with you. Where we refer to 'perform the contract' we mean the Terms of Use applicable to your use of the Arha Platform Service, which means that you may either not be able to access certain features of the Arha Platform Service or we may not be able to provide you the Arha Platform Service in entirety. The collected information, including Personal Information, will be used for the following purposes:

To inform, engage and entertain you via Arha’s services and the content only.
To be used strictly for the business purpose of Arha, with no other information being shared with any third party (except as explicitly stated in this Privacy Policy). For instance, collected information will be used to analyze the behavior or historical patterns of the usage to gauge the user’s interests in various content available on the platform.
Keeping the user informed about Arha’s services and other relevant products and advertisements, and the modes of communicating with the user may extend to email campaigns, social media targeting or engagement platforms, in-app or push app notifications, electronic messages, etc.
To ensure your compliance with our Terms of Use, as well as all applicable laws and regulations.
To verify your accounts and activity, to protect you from any suspicious or fraudulent activity by necessary monitoring, and to identify violations of Arha’s policies and the law.
To provide you a better quality of service and analyze your interests to give you preferable and recommendation-based services as per your likings.
To notify you about our updated offers and services via in-app notifications, push notifications and emails and newsletter.
To analyze user preferences and send notification of any products or advertisements of third party which can be of your interest and as per your preference(s).
To serve relevant products and advertisements based on user consent and preference(s).
To deliver targeted advertisements, promotions, and offers on behalf of ourselves and our advertising partners, both on and off our Services. You may opt out of receiving such targeted content.
To improve our Services and add new features.
To deliver targeted Content based on your behavior on our Services.
To respond to your queries, complaints, and feedback.
To publish aggregated, non-personal information in the form of reports, blogs, or analysis that reflect the performance, reach, or impact of our Services.
To enhance or deliver our Services using artificial intelligence technologies or platforms.
Any other uses as may be informed to you by the Company either through the Platform or through any other form of personal communication.

7. DISCLOSURE OF INFORMATION

We do not share the collected information with any third party for any purposes other than those provided above. At the same time, we may disclose this information to the following persons (that includes both Arha’s internal members as well as third party service providers) to achieve the above-stated purposes:
- Users data will be used by the marketing team such as emails, in-app.
- User ID and personal Information of users will be used by the customer support team to address any issues raised by the users or preventive mechanism.
- Transaction data will be used by the finance team.
- The analytics team will access the user’s data for processing click, session, events
- The IT Team will have the users IP address and location data.
- The third-party “Software-as-a-Service” provider(s) of Arha will access the relevant and necessary information of the users in relation to the services and the content
- with vendors providing contractual services to the Company, such as hosting vendors, advertising service providers, and list managers.
- With third parties if it believes it necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, its employees or agents or users or to comply with applicable law or legal process, including responding to requests from public and government authorities.
- Third-party payment gateways and other payment service providers will be able to access the necessary financial details of the users.
- within our family of affiliated companies and business associates for providing the Services.
- in the event that the Company sells or transfers all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.
- In addition to the sharing the Personal Information as described in this Privacy Policy, the Company may share Personal Information about user with third parties whenever you consent to or direct such sharing.

For legal reasons: We will share your information with third parties if we in good faith believe that such sharing is necessary to comply with any legal obligation of Arha, including meeting any applicable laws, regulation, investigation of potential violations; detecting, preventing, or otherwise addressing fraud, security or technical issues; protecting against any harm to the rights, property or safety of Arha, our users or the public as required or permitted by law (including compliance with our Terms of Use).
In the event of any requirement by court order, government or quasi-government agency to disclose your Personal Information, we will disclose information as may be legally required. We may also disclose your Personal Information if we, in the good faith believe that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process, In the event Arha is merged with or acquired by another company or in case of re-organization or re-structuring of business, we and our affiliates may share your Personal Information, wholly or in part, with another business entity.
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your Personal Information. We operate globally and may transfer your Personal Information to Arha affiliated companies or service providers or third-party recipients to whom we provide technology and hosting services, in locations around the world for the purposes described in this Privacy Notice. Accordingly, by consenting to this Privacy Notice, you also provide consent to Arha to transfer your Personal Information to Arha affiliated companies or service providers or such third-party recipients in locations around the world. Wherever your Personal Information is transferred, stored or processed by us or our affiliates or service providers, we will take reasonable steps to safeguard the privacy of your Personal Information.
The Company also may share other information with third parties which is not Personal Information, including, for example, aggregated data about how users are using our Services.

8. INFORMATION STORAGE / DATA RETENTION

We retain your Personal Information as long as necessary for providing you the services and as per the lawful basis of processing and to comply with our legal obligations. In particular, when determining how long we retain Personal Information we take in to account:

Maintain business records for analysis and/or audit purposes, and other business, statistical or other purposes to the extent allowed under applicable laws in your respective country of residence.
Comply with record retention requirements under the law.
Defend or bring any existing or potential legal claims.
Deal with any complaints regarding the Platform/any services provided on the Platform. We may retain some of your Personal Information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. For example, if we suspend a Platform account for fraud or safety reasons, we may retain certain information from that account to prevent that user from opening a new account in the future. We may retain and use your Personal Information to the extent necessary to comply with our legal obligations.

9. WHAT RIGHTS YOU HAVE

You can always choose not to provide the requested information to us, even though it may result you in not availing certain features if, or the entire, Arha’s services.
You shall the right to access your personal information that we hold and raise a request with us for rectifying, modifying, updating, or deleting/erasing your Personal Information by raising a request to our customer support/grievance officer, with the necessary contact details provided above. Our customer support/grievance officer shall process your request and revert to You within 48 working hours from the date of such request.
If you think that any of your personal information that we hold is inappropriate/incorrect/inaccurate, and you want us to rectify the same, you can contact or approach us at support@aha.video, or reach us out at +91-630-900-1111.
If you want to access and/or edit any of your personal information, you can click on My Account.
If you want any of your personal information to be deleted, approach us at support@aha.video, or reach us at +91-630-900-1111 or My Account.
You shall have the right to approach and make a complaint to the Data Protection Board in the manner as specified under the DPDP Act or subsequent rules (as and when notified by the central government). However, this right should be only exercised after exercising your right of grievance redressal with the Company.
You shall have the right to nominate, in such manner as may be prescribed, any other individual, who shall, in the event of death or incapacity exercise your rights in accordance with DPDP Act and the rules made thereunder.
You have additional rights in relation to the Personal Information we hold about you if you are European Union citizen or a user sharing data directly from the European Union. These rights include:
- The right to access the information we hold about you, and to obtain details of processing;
- The right to withdraw your consent to our continued processing of the information, at any point of time, subject only to any legitimate reason for continued processing in certain circumstances;
- The right to edit your account information and preferences available with us;
- The right to seek from us your Personal Information to be provided to another company;
- The right to erasure of any Personal Information that we process, in certain circumstances, to the extent permissible in applicable law, and feasible; and,
- The right to move your information to another service provider, in a compatible format. This will only cover such information which we have received from you.

10. SECURITY OF YOUR INFORMATION

We are continuously implementing and updating administrative, technical, and physical security measures to help protect your Personal Information against unauthorized access, loss, destruction, or alteration. Some of the safeguards we use to protect your information are firewalls and data encryption, and information access controls. These measures are designed to provide a level of security appropriate to the risks of processing your Personal Information. We, as well as third parties obtaining your information, are committed to ensuring that your personal information is protected and secure with us. In order to prevent unauthorized access or divulgence of your personal information, we, as well as third parties obtaining your information, have put in place suitable technical and organizational measures (such as physical, electronic and managerial procedures) to safeguard and secure the personal information we collect from You.
If applicable by law, we perform periodical “Data Protection Impact Assessment” to identify risks to user information and “Data Protection Compliance Reviews” to ensure those risks are addressed.
All the Information we collect from you is in encrypted form by Secure Server Software (SSL) before it is sent to Arha, and from Arha to other third parties.
Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not at any time request your details of credit card, or debit card, PIN in a non-secure, or unsolicited e-mail, or telephone communication.
We use support services of third-party platforms and/or companies to direct you to payment gateways when you opt to pay for our Services. Your financial information is collected, stored and retained by such third-party platforms. We and such third-party platforms undertake measures designed to provide a security level that is appropriate to the risks of processing your personal information. However, you are requested to check and consent to the “Privacy Policy” of such third-party platforms in order to accept how such third-party platforms handle your information.
We shall notify you in case of any security breach of Personal Information that affects You in the form and manner as prescribed under the DPDP Act, and its subsequent rules (as and when notified by the central government). We endeavour to comply with applicable norms and have a number of security measures to ensure there is no loss, misuse, or illegal alteration of Personal Information collected from its users. Personal Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices for protecting your Personal Information. However, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that Personal Information or any other information you supply won't be intercepted while being transmitted to us over the internet or wireless communication and any Personal Information or other information you transmit to the Company, you do at your own risk. If, despite our best efforts, an unauthorised breach of our security measures occurs, resulting in the unauthorised access, duplication, removal or alteration of any your Personal Information or any other information, We, our directors, officers, employees, promoters, or affiliates shall not be held responsible for any loss resulting from such breach. As a result, while we strive to protect your Personal Information, you acknowledge that:
- there are security and privacy limitations inherent to the internet which are beyond our control; and
- the security, integrity and privacy of any and all information and data exchanged between you and us through this Platform cannot be guaranteed.

11. LINKS TO THIRD-PARTY SITES

The Company’s Services may link to third-party websites and services that are outside its control. The Company is not responsible for the security or privacy of any Personal Information collected by other websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use. We engage certain third party service providers to provide services, including without limitation for processing payment transactions, (“Service Providers”) and such Service Providers may have access to Your Personal Information or Non-Personal Information, in the course of providing such services. You are bound by the privacy policy of these Service Providers in connection with their use of your Personal Information while they provide their services.

12. DATA TRANSFER

Your Personal Information may be stored and processed in India or any other country, unless restricted by the Central Government under the DPDP Act, or subsequent rules (as and when notified by the central government), in which We or our subsidiaries, affiliates, or products or service providers maintain facilities. We may transfer information that we collect about you, including Personal Information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. These countries may have data protection laws that are different from the laws of your country and, in some cases, may not be as protective.

13. USER DUTIES

Users must act responsibly and comply with the following duties, in addition to any other duties it may have under applicable laws of the applicable jurisdiction:

Comply with the provisions of all applicable laws for the time being in force while exercising rights under the provision of DPDP Act.
Ensure not to impersonate another person while providing Personal Information for a specified purpose.
Ensure not to suppress any material information while providing Personal Information for any document, unique identifier, proof of identity or proof of address issued by the State or any of its instrumentalities.
Ensure not to register a false or frivolous grievance or complaint with the Company or the Board.
Furnish only such information as is verifiably authentic, while exercising the right to correction or erasure under the provisions of DPDP Act or the rules made thereunder.

14. ACCESS TO PERSONAL INFORMATION

User may access or modify its Personal Information by signing on to the Platform if they are registered users. The Company will not modify the information provided by any user. It is pertinent to mention that the Company gives the right as contemplated in this Privacy Policy only in the instance where there is an option for registration. However, you must update your Personal Information as soon as such changes are necessitated. Upon user request, the Company will close its account and remove user’s Personal Information from view as soon as reasonably possible, based on users account activity and in accordance with applicable law(s).

15. LEGITIMATE USES

The Company will retain the required Personal Information from closed accounts to comply with law, avoid/check illegal and/or potentially prohibited activities and to enforce User Agreements; Comply with any court judgment / decree / order / directive / legal & government authority /applicable law; Investigate potential violations or applicable national & international laws; Investigate deliberate damage to the Platform/Services or its legitimate operation; Detect, prevent, or otherwise address security and/or technical issues; safeguard the rights, property or safety of the Company and/or its Directors, employees and the general public at large; Respond to Claims of third parties; and take such other actions as may be permitted by law.

It is hereby informed to you, and you hereby agree that, no consent is required for the processing of any Personal Information which is processed, however, we may give notice of use in such situations for individuals residing outside India (save and except European Union citizens or Users whose data is received directly from European Union), wherein the notice shall be served in the manner decided by the Company:

for necessary purpose of research, archiving or statistical purposes if the Personal Information is not to be used to take any decision specific to a Data Principal and such processing;
for enforcing any legal right or claim;
in the interest of prevention, detection, investigation or prosecution of any offence or contravention of any law;
Personal Information of users not within the territory of India pursuant to any contract entered into with any person outside the territory of India;
for scheme of compromise or arrangement or merger or amalgamation of two or more companies or a reconstruction by way of a demerger or otherwise or transfer of undertaking of one or more company to another company or involving division of one or more companies; and
the processing is for the purpose of ascertaining the financial information and assets and liabilities of any person who has defaulted in payment due on account of a loan or advance taken from a financial institution, subject to such processing being in accordance with the provisions regarding disclosure of information or data in any other law for the time being in force.

16. SANCTIONS AND EXPORT POLICY

Company makes no representation that materials on this Platform are appropriate or available for use in locations outside India. Those who choose to access this Platform from other locations do so on their own initiative and at their own risk. If you choose to access this Platform from outside India, or as a citizen of any other countries, you are responsible for compliance with local laws in your jurisdiction, including but not limited to, the taxation of products purchased over the internet. Any offer for any Content or Service, and/or information made in connection with this Platform, is void where prohibited. You may not use any Content or Services if you are the subject of Indian sanctions or of sanctions consistent with Indian law imposed by the governments of the country where you are using the Platform, Content or Services. You must comply with all Indian or other export and re-export restrictions that may apply to goods, software, technology, and services.

17. COOKIE POLICY, PIXELS AND TRACKING

Cookies are small text files which contain a small amount of information that is downloaded to user’s computer or mobile device when users visit a website. When users visit the website again, or visit partner website which recognises that cookie, user’s device is able to communicate with the website and the website can read the information held in that cookie.

The Company uses Cookies to help users efficiently browse our Platform and to save user’s time by not having to re-enter user details/preferences on each visit. Cookies allow the Company to provide users with information and show you content relevant to that user. The Company also uses Cookies to analyse how the Company customers interact with the Company’s Platforms so that the Company can improve the customer journey.

User can choose to accept or decline cookies in its browser settings. Most web browsers automatically accept cookies, but users can usually modify its browser setting to reject cookies if they prefer. Users may find more help about managing cookies on its browser. This may prevent users from having complete experience of the Platform by affecting the access to some of the links, Services or features. Information collected by cookies and web beacons is Non-Personal Information, unless otherwise constituting as Personal Information under the applicable laws of the applicable jurisdiction, in which case the Personal Information will be handled as per this Privacy Policy.

18. NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY

ARHA reserves the right, at its sole discretion, to change, modify, add or remove any portion of the Privacy Policy in whole or in part, at any time. Changes to the Privacy Policy will be effective when posted. You agree to review the Privacy Policy periodically to become aware of any changes. The use of the Platform including but limited to the application after any changes to the Privacy Policy are posted will be considered acceptance of those changes by you and will constitute your agreement to be bound thereby. If you object to any such changes, your sole recourse will be to stop using the Platform.